888 Holdings, one of the world’s largest gambling and entertainment solutions provider, has strengthened its content offerings through a partnership with Pragmatic Play. The partnership will allow 888 Holdings to offer Pragmatic’s content library to its customers through its ever-popular 888casino gaming site.
This partnership is a landmark for Pragmatic because this is the company’s first live casino content debut in 888casino. This debut will feature the company’s growing portfolio of player-favourite land-based games such as Blackjack, Roulette, and Baccarat. The partnership also includes a platform integration where 888casino will not only have access to Pragmatic’s live casino content but also it’s expansive slot content as well, giving them access to popular titles such as the recently released slot game, Pyramid King, among Pragmatic’s other premium titles.
In addition to this, 888casino’s transition to Pragmatics native API will also grant the company access to Pragmatic’s speed variants of popular live casino games and a wide range of products and other engaging content in the company’s pipeline. This is beneficial to 888casino as Pragmatic is one of the fastest game developers in the online gambling market. It manages to produce up to four new game titles a month while being able to deliver live casino and bingo products through multi-vertical offerings.
Commenting on this recent partnership, 888 Holding’s Senior Vice President of B2C, Guy Cohen has said that the Pragmatic Play’s game portfolio is impressive and that the company is thrilled of this direct integration as they will be able to provide it to its customers. He further added that this undertaking with Pragmatic is another boost to the wealth of content available on 888casino and that the company is particularly excited to further strengthen the live casino experience offered to its players.
Melissa Summerfield, Pragmatic Play’s Chief Commercial Officer, also commented on the recent partnership saying that 888casino is lauded as one of the most successful and exciting operators in the market and that the company is delighted to be able to offer both its slot and live casino products in 888casino’s portfolio. Finally, she further added to this by saying that this is another step in the company’s journey towards its commitment to an effective collaboration with leading operators in regulated territories across the globe.
The partnership follows 888 Holding’s recent deals with many providers such as Authentic Gaming, NetEnt, and Oryx Gaming. With the rise of the popularity of online gambling, the company is on the move for future collaborations that will not only enhance the company’s immersive online content but also form a strategic base to enter more markets in the future. Such is the case with its recent partnership with ORYX Gaming, a growing content consolidator who’s third-party studios include popular names such as Kalamba Games, Hero Games, among other popular names in the industry.
The same is true with its recent partnership with Authentic Gaming in June. This move allowed the company to significantly bolster its game portfolio as Authentic Gaming’s premium roulette releases were made available to consumers in regulated markets such as the UK, Denmark, and Italy.