Betsson Group, an online betting and igaming provider is set to launch its SuperCasino.ee in the Estonian market. This launch is in partnership with TG Lab, an omnichannel online gambling software provider familiar with the Estonian Market. SuperCasino is the company’s second brand launched under the Pay & Play brand.
SuperCasino is the company’s brand-new Pay & Play online gaming brand in Estonia. It offers a massive portfolio of over 500 casino slots games from a variety of known igaming providers. Aside from slots, it also offers sportsbook and live casino products. In terms of player engagement, SuperCasino offers its players short-term easy to participate offers targeted at different customers. While SuperCasino is relatively new to the market, it has a clear focus on providing Estonians with the ultimate casino experience as it has already planned to expand its game portfolio further with many games from several new providers and as well as Estonian exclusive titles. The site operates with a license that belongs to Triogames Ltd. Betsafe, under the Triogames Ltd license.
Though Betsson is well versed in the igaming market, it has chosen to partner up with TG Lab. TG Lab is known for its sportsbook and online gambling software solutions across the European market. The company is also known for its speed to market localised gaming solutions and Betsson considers this as a vital selling point of the company. It is also known for its services which are designed to meet customers’ demands across multiple platform verticals.
This partnership has been developing over the past four years as both companies have worked together through many markets across Europe aside from the current one, Estonia, such as Germany, Lithuania, Finland, and Malta.
Betsson’s Commercial director of the CEECA, Kaido Uleje has commented in this partnership saying that even though Estonia is a relatively small market, Estonians form part of different market segments, making them unique, meaning that the company needs to launch a new brand in order to address this particular group. He further added that the idea of SuperCasino’s conception was to provide a simple, accessible entertainment in the best way possible and TG Lab has helped us to combine modern Pay & Play solution approached with a localised product.
TG Lab’s chief executive officer, Ugnius Simelionis, has also commented on this partnership saying that the company has an excellent relationship with Betsson and that it is thrilled to work together with Betsson in launching the Pay N Play solution for Estonia’s SuperCasino brand. He further said that the company’s flexible technology provides operators with the perfect platform to accelerate growth and that it is certain that it will deliver strong results. The solutions provider also praises Betsson’s wide-ranging experiences in terms of implementing a multi-brand strategy in various markets.
The two companies have been working together for a long time, TG Lab asserts that in this new launch, it will continue to remain faithful to the regulations of its Betsafe entity. Last month Betsson published its latest financial update. Despite the pandemic, the group’s revenue for the year’s second quarter increased 20 percent to £134m.