BetVictor, a leading online gambling company, is to strengthen its casino offerings through direct collaboration with EveryMatri, one of the leading software companies in the iGaming industry. This collaboration will make use of EveryMatri’s cutting-edge iGaming platform, Casino Engine.
The game operator will start to implement Casino Engine’s leading-edge API on its RedTiger content, of which it has gained access to its slot titles and daily jackpots since March 2019, and will start to offer it through the API en masse. This collaboration will integrate BetVictor’s systems to the API allowing further expansion and integration of features such as access to RedTiger’s network-wide daily jackpots. The switch will make use of the Casino Engines’ API which involves the use of a single integration with BetVictor’s front-end, wallet, and platform.
BetVictor has chosen to work with EveryMatri because it has been the leading iGaming company that specialises in delivering product suites for casinos, payments, and affiliate/agent management. The company’s business to business solutions are specifically built to help its clients deliver outstanding player experiences in varied regulated markets.
EveryMatri’s Casino Engine is one of the leading solutions in the iGaming Industry. It is an API)that offers gaming operators quick access to their game portfolio through a single integration. This solution will help integrate platforms between casino vendors and operators. This API aims to increase variation, personification, and gamification among varied markets. It has over 11,500 games from over 175 suppliers and over 450 games with global and local jackpots.
It also comes integrated with Casino Engine Direct which allows operators to quickly enter new regulated markets through content specifically tailored to their audience. Also, since Casino Engine Direct is a pure API integration, its benefits for operators include top application performance and access to its entire product suite seamlessly integrated into their wallet and platform.
The Director of E-Gaming at BetVictor, Turlough Lally said that this is a great move as it ensures a seamless delivery of premium content through the use of EveryMatrix’s iGaming Platform.
The Chief Commercial Officer of EveryMatrix, Stian Hornsletten, commented that he is pleased to be working with BetVictor on their RNG contents. He attributes BetVictor’s huge success to its high-yielding sportsbook and he is certain that their casino-side investments will not only pay off in the near future but he is also confident that their investments in order to diversify their gaming portfolio will set them apart from their competitors with much less diversified portfolios.
In line with EveryMatrix’s earlier announcement of its integration with Fast Track CRM, with the goal of achieving increased player engagement and retention across its operator network, it has successfully done so through its integration with its privileged access management platform (PAM). This will enable its clients like BetVictor to better improve its services through improved customer analytics. This data will allow them to know their customers better in order for them to build better acquisition and retention campaigns.