Yggdrasil Gaming has added another game studio under its YG Masters Program. This time, the provider has partnered with a rapidly growing game developer, Jelly. This partnership will allow its partner to access Yggdrasil’s GATI technology platform specifically designed bolsters its partner’s value creation and global distribution network.
Yggdrasil launched its YG Masters program in a continued effort to provide many independent igaming development studios with an opportunity to design, develop and distribute content through Yggdrasil’s client network while benefiting from its proprietary software platform, marketing and advertising tools, and long-standing industry expertise.
By joining the program, Jelly will be able to employ YG Masters’ Gati technology. The main selling point of this technology is centred around a game development toolkit that is standardized, preconfigured and most importantly, regulation-ready. Aside from that, the toolkit’s standardized feature set will allow YG Masters members an easier way to develop and build their software products. The igaming development kit also helps YG Masters members in accelerating and strengthening their global footprint while scaling revenue streams and opportunities as this will provides game studios and developers quick and easy access to Yggdrasil’s entire distribution network, allowing its partners a simplified route to market their products.
Jelly is an emerging mobile-centric igaming content developer. It was launched earlier this year and has since been growing exponentially having joined larger igaming providers such as Greenlogic and just recently, Yggdrasil and its YG Masters program.
In light of this partnership, Stuart McCarthy, head of partner programs at Yggdrasil, has lauded the company’s YG Masters programme powered by GATI, saying that this has been a great success and that its partners’ contents are received extremely well all over the world. She further added that Yggdrasil is excited with Jelly and its mobile-centric content’s onboarding. She also mentioned that the company is looking forward to working closely with Jelly to help them realise their business goals.
Victoria Newbolt, Jelly’s marketing lead, also commented on the matter saying that Yggdrasil is selective about the game developers they work with, and being invited to join the YG Masters programme is a testament to the up-and-coming talent within the company’s business. She further added that the company is delighted to sign with Yggdrasil as it shares a common vision to raise the bar in terms of quality, variety, and entertainment in mobile gaming. Finally, she expressed the company’s overall positivity towards the partnership saying that it looks forward to a great working relationship, and to access Yggdrasil’s unique standardized GATI technology for accessing global markets.
Jelly is not the only developer to join Yggdrasil and its partner program. Earlier this week, the Sydney-based igaming software developer, ReelPlay, announced its partnership with Yggdrasil and its YG Masters program in a bid to hasten its globalisation strategy. Yggdrasil has also released its latest game, Victoria Wild. The game was produced in partnership with its YG Masters program member, TrueLabs, and is currently the first game to have been developed through the use of its GATI development toolkit.
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