Push Gaming is to bolster its market reach across the United Kingdom and as well as throughout a variety of regulated markets through a partnership with Rank Group’s portfolio of casino brands.
This partnership is facilitated by Push’s proprietary platform integration software provided by GSI (Game Server Integrations), which was acquired by the company earlier this January. This integration will allow Rank and its brands to gain access to Push’s full online casino content portfolio including the newly released Joker Troupe, and as well as other popular titles such as Razor Shark, The Shadow Order, Immortal Guild, Fat Rabbit, Tiki Tumble and Wild Swarm.
The Rank Group is one of the major powerhouses in the United Kingdom’s gambling market while also possessing a strong reach in other regulated markets across the EU. With the size and market penetration of Rank, Push’s products will be able further its reach across wider markets.
James Marshall, chief executive officer of Push Gaming, has commented on this partnership with Rank. He complimented Push’s partner saying that it is one of the biggest names in the gambling industry and that the company is delighted to have agreed on a deal to supply its partner with a wealth of engaging games. He further added that with Rank’s established sites within the United Kingdom and other regulated markets, the company and its products will be able to reach more players and penetrate more markets. Lastly, he expressed how big this partnership is for Push by saying that it is an exciting deal for the company as they have a focus on its continual growth in its UK presence.
Rank Group’s head of games, Bhotesh Maheshwari, also commented on this partnership. He praised Push Gaming’s unique slot concepts and that these are a great fit to Rank’s brand. He also added that the company is looking forward to serving these extinct and engaging games to its player base.
The company has been busy building its network throughout the year. The partnership with Rank is Push Gaming’s latest partnership with a large gambling operator in recent months following its recent partnerships with GVC Holdings and William Hill earlier this year. This partnership with Rank was just announced a few days after Push’s recent partnership inking with Rhino Entertainment earlier this September. The gaming software provider entered a similar portfolio partnership with Rhino Entertainment’s newly launched online casino subbrand, Casino Days.