Relax Gaming lands content distribution deal with 32Red

Relax Gaming, one of the world’s leading igaming aggregator and software supplier, has finalized an online casino content distribution partnership with the Kindred Group’s 32Red subbrand.  

In this partnership, the supplier will launch its online casino game portfolio on 32Red’s gaming network.    This will grant 32Red access to Relax Gaming’s expanding game portfolio which includes popular titles such as Temple Tumble and Money Train, as well as its latest high performer, La Fiesta.  32Red is a long time partner of Relax and is one of the United Kingdom’s foremost gaming companies.  It offers a variety of casino and slot titles alongside a wide selection of casino table games.  

This partnership represents Relax Gaming’s and 32Red’s first partnership move of the month following a busy period resulting in partnerships with various operators and providers such as  Princess Casino, Grace Bay Casino, DWG and Löwen Play.

Neil Banbury, Kindred Group’s UK general manager, has commented on this partnership. He emphasized that delivering the best games to its customers is the top priority of the company and that Relax Gaming’s content will allow it to further enhance its strong offerings.  He further added that through Relax Gaming’s ever-expanding game portfolio of high-quality in-house titles such as Temple Tumble and Money Train, the partnership will enable the company to engage its player base in a safe and secure environment while simultaneously attracting new audiences with the new additions to its portfolio.  

With this partnership in mind, Relax Gaming is working with Microgaming to ensure the seamless integration into 32Red’s content offerings, paving the way for another long-standing supplier relationship in the future.  

Relax Gaming’s chief commercial officer,  Daniel Eskola, also made remarks on this partnership saying that 32Red is an important operator in the UK market and that Relax Gaming is satisfied with the smooth and collaborative process it has shared with Microgaming and its teams.   He also stated that the company is excited to offer its innovative and engaging content to select Microgaming clients.  He also added that the company is looking forward to this launch with a top tier operator and credits this success to its overall flexibility and quick integration process as these were an integral part of its rapid expansion over the last couple of months.  

Leon Thomas, commercial director at Microgaming, expressed the company’s stance on its partnership with Relax Gaming by saying that the company is happy to support both companies in this integration. He further added that its support will ensure 32Red’s fast and seamless access to Relax Gaming’s wider content selection.  He also added that its working relationship with Relax Gaming is open and constructive, making it a positive partnership experience. 

Relax Gaming has been in the igaming content industry for over 10 years and is continually working with various suppliers as a content aggregator and as well as with operators as a one-stop shop gaming content supplier.  It has various game studio partnerships through its  Silver Bullet studios and Powered By programmes and as well as propriety content made by the company itself.