Relax Gaming, an aggregator, developer, and supplier of unique B2B iGaming content has recently landed a major deal with Svenska Spel, Sweden’s state-owned lottery, betting, and casino operator. This deal adds yet another top Scandinavian gaming company to the company’s client base, joining major brands such as Kindred and Veikkaus.
The deal meas that Relax Gaming’s content will launch on Svenska Spel’s online casino platform. This will not only help cement the company’s footprint in core Scandinavian markets but will also further widen the reach of its best performing titles particularly, Snake Arena, Money Train, and Hellcatraz. Additionally, Svenska Spel is also set to gain access to the company’s vast aggregated content library of popular games including recent releases such as Big Time Gambling, Push Gaming, Kalamba Games, and Fantasma Games, provided by Relax’s aggregated partner networks particularly Silver Bullet and Powered By.
The company has accelerated the growth of its Business to Business (B2B) customer reach by growing its distribution network. Over the past 12 months, the company has been signing a series of agreements with leading operators and software providers such as GVC Holdings, WeAreCasino, and SYNOT Games. By entering multiple mutually beneficial agreements with various operators, game and platform providers, the company is able to continually broaden its offerings to its customers. These agreements will also allow the company to work with its partner’s technologies and designs in order to further develop its own proprietary content and strategies in order to broaden its reach towards new casino brands and markets.
Daniel Eskola, Relax Gaming chief commercial officer said that their partnership with Svensa Spel presents a huge opportunity for the company’s growth in the Scandinavian gaming market and it also emphasizes their offering’s appeal with the industry’s most established operators. He also said that this partnership is a milestone in the company’s business journey and that they are looking forward to be working closely with Svenska Spel in order to provide quality content that has been proven to be popular amongst the company’s huge player base.
Niklas Örtbrant, Head of Online Casino at Svenska Spel, said that Relax Gaming’s reputation for speed, flexibility, and business simplicity were the main traits that had attracted them to the supplier. He further expressed his excitement in this partnership as they are set to gain access to Relax Gaming’s platform which includes a diverse range of casino games. He further explained that Relax’s proprietary and aggregated content library contains must-haves games and slot titles that will surely be a big hit with their customers and help them meet the ever-growing demand for innovative and interactive content.
The company marks it’s 10th anniversary supplying services to the gambling industry. It’s able to supply its industry partners with an ever-growing content library with over 1000 unique and aggregated studio games through its easy to integrate platform.