Relax Gaming, one of the worlds largest igaming B2B suppliers and content aggregators, has secured a B2B license from Gibraltar’s Licensing Authority, opening the content supplier’s path towards future growth opportunities, especially in key target markets.
As a B2B supplier, this license will allow Relax Gaming to offer its vast gaming portfolio to an even wider operator market with an emphasised focus on the United Kingdom’s online gaming market where the company has secured several partnerships and distribution deals in its 2020 launch pipeline.
Securing this B2B license marks Relax Gaming as a leader in regulatory compliance across many markets as it has secured multiple licenses from various regulating authorities such as the Malta Gaming Authority, GB Gambling Commission, and the Romanian National Gaming Office.
In addition to these licenses, the company secures its regulatory content distribution requirements through content and operation linkups with partners licensed in regulated markets across Europe.
Relax Gaming’s chief executive, Tommi Maijala, commented on the matter saying that the license approval from the Gibraltar Licensing Authority is a key pillar in the company’s growth strategy and that the company is delighted that its products and services have been fully certified by the regulator. Maijala added that the license approval provides the company with new avenues to extend its reach and add significant value to its third party suppliers. He further added that this regulatory blessing will allow the company to push ahead in its core focus markets and secure deals with the igaming industry’s biggest players. Finally, he also expects this license to bolster the company and its product offerings in means of expanding its market reach with landmark partnerships already in the company’s pipeline.
Relax Gaming has been busy throughout the year as it has been entering partnership and distribution deals with a wide range of major operators throughout 2020. Earlier this year, the company penetrated the Finnish gaming market through its partnership with Paf and CasinoSecret. It has also entered into partnerships with major operators such as Svenska Spel, Genesis Gaming, BetConstruct, Princess Casino, and Tipobet365.
Just recently, Relax Gaming has signed a major distribution partnership with Flutter Entertainment Group and its leading subbrands, Paddy Power and Betfair, significantly boosting its UK market penetration. This partnership is a milestone for Relax Gaming as its partnership with the two brands, where both are major players in the UK gaming industry, entails its growth and expansion in major regulated markets. This distribution partnership corresponds with the provider’s expansion strategy whilst significantly increasing its market share in Europe’s largest gaming market.
Relax Gaming has been in the igaming content industry for over 10 years and is continually working with various suppliers as a content aggregator and as well as with operators as a one-stop-shop gaming content supplier. The content provider has been able to keep up and grow its gaming library through its various game studio partnerships through its Silver Bullet studios and Powered By programmes and as well as propriety content made by the company itself.